People want more active, trusted, and personal health interaction with companies, organizations and brands, effectively rewriting the "rules of engagement" in health.
Health expertise is prime: The most credible source for health information is "my doctor or healthcare professional" (96 percent).
Medical expertise that is local, familiar and accessible provides immense credibility to the physician practice that it represents. Patients want to know that they are receiving top quality care from providers that are respected by their community and peers. There is no better way to build trust and confidence than by sharing insights to the best practices promoted by your own healthcare experts.
Here is how easily you can offer a fully produced and published Featured Expert article:
Producing the Article A CareSeek journalist will set up a 15-20 minute interview with the Expert, write the article, and send it back for editorial review and approval. Alternatively, you may supply the article, and approve an edited version from CareSeek. The Featured Expert will supply a digital headshot for use on the CareSeek site.
Placement and Run-time Your Featured Expert article will be placed on your Community.CareSeek.com Homepage for A minimum of 7 days. After the Homepage feature run, the article is maintained in a searchable archive accessible by all website visitors. Particularly relevant or timely articles may be reinstated for additional Homepage positioning.
Self-promoting and Linking to the Article
Additionally, you may hyper-link to it for use elsewhere online.
Will anyone really read this article?
53% of healthcare consumers surveyed rated the Featured Expert feature as one most likely to use when visiting their CareSeek community portal. That means more than half of all visitors to the site are likely to read your article.
