With the rise of Internet usage hospitals are challenged to meet the growing demands of the consumer with content-rich websites, quality and pricing transparency, self-service features such as online scheduling and bill pay and patient record access. New pressure to meet the world of Health 2.0 and user-generated content adds another concern as online communities evolve to rate, review and add their opinions, any of which could impact the hospital's reputation and brand. CareSeek answers the dilemma with a Community-based Portal, where healthcare consumers can shop and share opinions in a virtual marketplace, and hospitals become content partners and advertisers, promoting their services, but existing independently from public commentary.
The important role of the marketplace's Anchor Tenant is most often filled by the local hospitals. They create credibility, encompass a wide range of healthcare services and have a mission to enhance the health of the community. Four Anchor positions exist in any one CareSeek portal, and each one can be filled by single free-standing hospital or a health care system. The marketing packages for Anchor Tenants can be found here.
Additional offerings are available to hospitals and facilities not engaged as Anchor Tenants in the form of:
Customized Web Search, which promotes your own web content in the Local Resources area
