Reaching Consumers

Of the 75% of Americans using the Internet, over 64% research health topics online. Search engines most often are used to begin the health information quest (67% of the time), leading to the major health portals such as Web MD (46%) or the social media (34%). Used only 10% of the time are the pharmaceutical companies and hospital websites. While healthcare consumers may become more informed as a result of surfing over 1.4 billion global webpages about health, they may not be any closer to finding the quality care they are seeking in their own neighborhoods. Ultimately, healthcare services must be delivered in person.

CareSeek  engages  the information-seeking healthcare consumers by providing a regionalized aggregation of healthcare providers, facilities, services, social assistance, suppliers and insurers. Sellers and shoppers are brought together in one virtual healthcare marketplace, where consumers have a "one-stop" site in which to initiate their search for care and connect with locals. Businesses and providers can be assured that their advertising investment is targeting the consumers in their market.

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